Serena Wines 1881 opens onto a new universe, the one of music, thanks to a special partnership with the 73rd edition of the Sanremo festival. “As a company it was an honour to meet so many guests and artists during these four days of music and entertainment, offering our two most prestigious brands, Serena 1881 and Champagne de Vilmont” says Luca Serena. The Sanremo Music Festival, known officially as the Italian song Festival, is held yearly in Sanremo, Liguria. It is one of the world’s longest-running television programs and the longest-running national TV music competition in the world. Additionally, it serves as the model and inspiration for the annual Eurovision Song Contest.
The brand Serena 1881 was born to enhance the family and company’s tradition, that have always been a part of the Serena family, having now reached the fifth generation to run the business. The Champagne line combines the excellence and prestige of the territory and of the product itself. The union of all these elements perfectly represents one of the most important music festivals in Italy, guaranteeing Serena Wines 1881 one of the biggest debuts into the music world.
Thanks to this partnership not only the company has managed to capture the attention of fans, journalists and musicians, but also the one many of the artists. From the most historical artists such as Gianluca Grignani, Modà and Articolo 31, to those entering the competition for the first time like MrRain and Levante.
Moreover, this partnership has made it possible to evaluate the placement of the company and the brand awareness initiated during the last few years and that has already brought many successes and recognition. What has emerged after these four days of music was that the national consumers year after year have demonstrated to appreciate more and more our wine offer.