We believe in sport

Over the years, our ties to the territory have led us to support several local sports, not just in the province of Treviso.

Benetton Rugby

Serena Wines 1881 has for many years sponsored the Treviso Lions, a top Italian rugby team that competes at international level in competitions such as the Heineken Cup and Pro14, taking our brand name into the United Kingdom and Ireland, the stronghold of world rugby.

Imoco Volley

This sporting pride and glory of Conegliano in just a few years has added important international victories, such as the Volleyball Club World Championship, to its numerous Italian trophies. Serena Wines 1881 has sponsored the Imoco Volley Club for many years and in particular one of the team’s players wears the winery’s signature vest.

Treviso Basket

The idea of a group that brings together small and large businesses in the province of Treviso and a will to return to the triumphs of the past make Treviso Basket a positive model of united efforts in sport. Serena Wines 1881 is one of the more important sponsors of this team.


Luca Serena is a former professional tennis player and his passion for this sport has led the winery to support the organisation of international tournaments in the province of Treviso and the Friuli Venezia Giulia region.

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