We believe in sport

Over the years, our ties to the territory have led us to support several local sports, not just in the province of Treviso.


Serena Wines 1881 supports Obiettivo3, a sports association founded by Alex Zanardi, which deals with bringing disabled people closer to Paralympic sport.
As a company, we have always believed in the values ​​of sport, in the union they create and in social inclusiveness.

Benetton Rugby

Serena Wines 1881 has for many years sponsored the Treviso Lions, a top Italian rugby team that competes at international level in competitions such as the Heineken Cup and Pro14, taking our brand name into the United Kingdom and Ireland, the stronghold of world rugby.

Imoco Volley

This sporting pride and glory of Conegliano in just a few years has added important international victories, such as the Volleyball Club World Championship, to its numerous Italian trophies. Serena Wines 1881 has sponsored the Imoco Volley Club for many years and in particular one of the team’s players wears the winery’s signature vest.

Treviso Basket

The idea of a group that brings together small and large businesses in the province of Treviso and a will to return to the triumphs of the past make Treviso Basket a positive model of united efforts in sport. Serena Wines 1881 is one of the more important sponsors of this team.


Luca Serena is a former professional tennis player and his passion for this sport has led the winery to support the organisation of international tournaments in the province of Treviso and the Friuli Venezia Giulia region.

Triestina Calcio

2020 brings to Serena Wines 1881 a new and important cooperation in sport, the one with Triestina Calcio, historic football club of Trieste, of which it has become one of the Top Sponsor.

Hockey Cortina

Serena Wines 1881 is sponsor of Sportivi Ghiaccio Cortina, the official ice hockey team of Cortina D’Ampezzo.

It is one of the oldest and most successful Italian ice hockey clubs and also the team with the most appearances in Serie A.