Serena sponsor of Six Nations’ match between Italy and France

Serena Wines 1881 gets once again closer to the sport’s world, this time in an even bigger and better way, through a partnership between the company and one of its clients, Bernabei, a very famous wine distributor in Rome and one of the most appreciated wine brands that has been active in the Roman territory since 1933, when it opened its first wine shop in Trastevere.

The Six Nations Championship is one of the event par excellence in the rugby world that sees the six national teams of Italy, Scotland, Wales, France, England and Ireland, competing annually. This year the Serena company has decided to sponsor the first game between Italy and France, in order to present the new Prosecco DOCG Audace, produced in collaboration with Bernabei.

The two teams competing represent for Serena Wines 1881 two important markets: the national one and the ones of our French cousins, where the company is performing successfully in terms of Prosecco bottles sold. Unfortunately, Italy narrowly lost the game, but nevertheless Serena had the pleasure to welcome in the hospitality lounge both Italian and French supporters to whom the company presented the new wine distributed by Bernabei.

This experience not only has strengthen the relationship between the Serena company and the sports world, but has also brought fans, sponsors and industry insiders closer to the Conegliano’s wine reality and its years long tradition