Serena Wines is particularly sensitive to the environment; it dedicates time and energy to recycling waste material and is involved in several sustainable projects.


Together with Venice’s Ca’ Foscari University, we have started a research project to develop new energy-producing photovoltaic cells from vinification waste. The natural dyes in the ‘lees’, the dregs produced in wine making, which we supply, provide the colouring for photovoltaic panels that produce renewable, sustainable energy.


This is a recycling project that gives a second life to the waste from wine bottle labels. The silicone paper backing for rolls of labels is re-used to create new ‘ecological’ labels.

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