Our values

Tradition, love of our territory, passion, environmental friendliness, innovation, quality and
flexibility have always driven Serena Wines 1881.

Sustainability

For many years now we have firmly believed in this value as contributing to our growth.
For some time we have been working with research institutes and universities to support and set up sustainability projects that directly involve our business sector.

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Sustainability

For many years now we have firmly believed in this value as contributing to our growth.
For some time we have been working with research institutes and universities to support and set up sustainability projects that directly involve our business sector.

Find out more

Innovation

Serena Wines has always looked to the future, introducing technological innovation to its wine production and packaging. Our winery has the most modern and biggest pressure tanks for the Charmat method and cutting-edge bottling and keg-filling plant.

Our international sphere

Since the 2000s the company has been fully convinced of the need for developing internationally, consolidating exports to its long-time German market and extending into Europe and beyond. Today we are on the American and South-East Asian markets and are continuing to expand.
Italy, UK, USA, Germany, Russia, Poland, Romania, Brazil
Austria, Albania, Australia, Belgium, Bulgaria, Canada, Switzerland, Chile, China, Colombia, Cyprus, Czech Republic, Denmark, Estonia, Greece, Spain, France, Grenada, Hong Kong, Croatia, Hungary, Ireland, Italy, Japan, South Korea, Saint Lucia, Lithuania, Latvia, Montenegro, Malta, Netherlands, Norway, New Zealand, Serbia, South Africa, Sweden, Slovenia, Slovakia, Trinidad And Tobago, Ukraine

Quality

Because our main aim is customer satisfaction, daily attention to quality is one of the fundamental values for our activities. Many years ago, we achieved important quality standards with ISO quality and environmental certification, BRC and IFS certification, and we have recently added Organic Certification.

Versatility and Service

An ability to adapt our production to the different formats customers require, and to market trends, makes Serena Wines a versatile, flexible company that responds quickly and effectively to its customers.

Leadership

Knowledge and experience accumulated over time, together with the volumes of sales in the keg trade, have projected our company into a leading role on the Italian HoReCa market.
Thanks to its experience and amazing growth in sales volumes, Serena Wines is also among the first five producers of Prosecco DOC.

We believe in sport

The Serena family has always practiced and supported a number of sports with the aim of achieving outstanding results. Take a look at the sports we support.

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