Serena Wines 1881 and Obiettivo3 together to promote Paralympic sport in Italy.

Our values ​​move us every day to do business in an ethical and community-based way.

We have always been linked to sport and for this reason we have decided to join our name to that of Alex Zanardi who, through the Obiettivo3 foundation, promotes sporting activity among people with disabilities.

We have produced Prosecco doc Treviso extra dry millesimato and Prosecco doc rosé brut millesimato, in a special edition, dedicated to this initiative.

A part of the sales of these 2 bottles will be donated to Obiettivo3.

In this way we can help disabled people to approach sports disciplines, supported by a team of athletes, trainers and coaches, so that no one feels excluded from sports.

On the occasion of the last edition of Vinitaly, we officially presented the two products, with the special participation of some athletes of the association. “It made us particularly proud – says Luca Serena – to announce the start of a collaboration with Obiettivo3. On April 27th we supported the preview presentation of the Passage photographic exhibition at Armani Silos in Milan, which spreads the stories of these athletes. It was very touching, but it gave us a huge boost of energy.”

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