The bottle produced by Serena Wines 1881,

protagonist at the World Championships

in Cortina 2021

World Championships in Cortina 2021: Gut-Behrami and Kriechmayr celebrate the victory in Super-G with the bubbles of Prosecco DOC

On the first day of competitions, the Swiss and the Austrian champions triumph.

On the podium, the official bottle of the Consortium of the Prosecco DOC event, produced by Serena Wines 1881.

Among mutual compliments, smiles and enthusiasm, today’s podium was celebrated together with the Consortium for the Protection of Prosecco DOC, the official sparkling partner of the event. On the podium, together with the winners, the bottles of Prosecco DOC produced in a Limited Edition exclusive for these World Alpine Ski Championships by Serena Wines 1881.

Prosecco DOC, in fact, is the official wine of the Cortina 2021 World Championships and for this reason, for the entire duration of the world championship event, it will be the only and inimitable bubble on the podium to celebrate the triumphs of the athletes. The most famous wine in Italy, in fact, with a production of 540 million bottles a year represents the largest DOC in the world, an excellence of “made in Italy” contained in the claim “Prosecco DOC – Italian Genio” which represents the love for sport, the passion for the mountains and the enhancement of the Italian tradition.

“For us it is a great emotion to be able to participate in this great international showcase as an official sparkling partner – declares Luca Giavi, General Manager of the Prosecco DOC Consortium – This is an unprecedented promotional moment, both for Prosecco and for the “made in Veneto” in general now in the global spotlight. Furthermore, the Cortina 2021 Ski World Championships allow us  once again to be direct protagonists at home, in the wonderful and rich territory of Veneto where sport and culture blend perfectly with our claim “Italian Genius”. Sports activity and cultural richness nourish us deeply by constantly improving our quality of life, but ultimately Prosecco DOC is the added value that then lifts the human soul! “. On the other hand, as the President of the Veneto Region Luca Zaia declared last year on the occasion of Vinitaly, “where there is a competition there is a medal, where there is a medal there is a party, where there is a a party there is Prosecco ».

The World Ski Championships in Cortina 2021

The 46th edition of the 2021 Alpine World Ski Championships, organized by the International Ski Federation, will be held in Cortina d’Ampezzo (BL) from 8 to 21 February. This is however a particular edition because it is characterized by the absence of public heat on the slopes due to government provisions to combat the spread of Covid-19. However, there will be no lack of emotions given that in the two weeks of competition over 600 athletes from 70 nations and about 6,000 people including professionals, volunteers, technicians, athletic trainers, skimen and managers, as well as at least 500 million people connected, will alternate on the snow. Live on television from all over the world.

For the occasion, Prosecco Doc, expression of a well-defined territory between Veneto and Friuli-Venezia Giulia, will be the perfect combination to enhance every single moment of glory linked to the world championship event. In addition, to frame the World Cup, the #ThrowbackThursday project was launched in recent days, a weekly social media series that allows you to relive some of the most iconic moments in the history of the World Cup, leading the public on an exciting journey through rare images archive and the memories of some of the protagonists of the ski companies of the past, all in the name of the passion for sport and for the Prosecco DOC bubbles.

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