Our values

Tradition, a passion for winemaking, innovation, quality and flexibility: a balance between past and future that makes Serena Wines 1881 a symbol of excellence.

Our guiding

values

LOOKING TOWARDS THE FUTURE

Constant
innovation

For Serena Wines 1881, innovation means evolving in a consistent manner and remaining loyal to our identity. For years, we have invested in the latest technologies to guarantee efficiency, safety and constant quality. Our future vision does not stop at production, however: environmental and social sustainability are an integral part of our journey. Collaborations with universities and research centres, initiatives to support the local area and community, and projects to promote inclusion and social responsibility demonstrate our tangible commitment.

PRODUCTS

Striving for the
highest quality

Quality lies at the heart of everything we do and is key to ensuring the utmost satisfaction of our customers. That’s why we maintain rigorous standards every day, certified by international recognitions such as ISO for quality and environment, BRC, and IFS. As proof of our commitment to responsible innovation, we have also achieved Sustainability Certification, strengthening our journey towards increasingly sustainable and excellent wine production.

FOR OUR CUSTOMERS

Versatile
solutions

Putting the customer first means responding swiftly and flexibly to their requirements. Serena Wines 1881 stands apart for its capability to tailor production across different formats and markets, providing bespoke solutions and reliable services. Its large production volumes and solid reputation has made the company one of the leading producers of Prosecco DOC and a benchmark for the hospitality and catering sector in Italy. Today, Serena Wines 1881 exports to over 60 Countries, combining local heritage with a global reach.

SUSTAINABILITY

Collaborations
and initiatives

Environmental and social sustainability is an integral part of our identity. Collaborations with universities, local initiatives, inclusion projects demonstrate our concrete commitment.

SECTORS AND MARKETS

A point of
reference

Our winery is among the main producers of Prosecco DOC and a point of reference both for the HoReCa channel in Italy and for the over 60 countries to which we export: an international vision that combines local roots and global openness.

Our winemaking tradition fuels our drive for change, while staying true to our values of quality, respect for the land, and care for people.