Sponsorships

Sport, social causes, and culture are genuine expressions of passion, identity, and collective growth. Different worlds united by values that guide us every day: commitment, a sense of belonging, and sharing. We are proud to support initiatives of all types that enhance the local area, strengthen community spirit, and promote talent, art, and mutual respect.

We believe in sport

Sport is about passion, commitment, and a sense of belonging. These are values we share and that drive us to support local sports organisations and projects, nurturing the growth of many champions along the way.

Imoco Volley

For years, we have supported Imoco Volley. This volleyball team is the pride of Conegliano’s sports scene: in only a few years, it has added major international victories – including the Club World Championship – to its national trophies.

Treviso Basket

The idea of bringing together small and large entrepreneurs from the province of Treviso, as well as the determination to bring the team back to its former levels, makes Treviso Basket a shining example of collaboration in sport. Serena Wines 1881 is one of the main supporters of this sports team.

Tornei Internazionali di Tennis

Luca Serena’s passion for tennis – as a former professional and player – inspired us to support the organisation of International Tennis Tournaments in Veneto and Friuli Venezia Giulia.

Hockey Cortina

Serena Wines 1881 is also a proud sponsor of Sportivi Ghiaccio Cortina, the official ice hockey team of Cortina d’Ampezzo. It is one of the oldest and most successful clubs in Italy, and holds the record for the most appearances in Italy’s top ice hockey league, ‘Serie A’.

Conegliano Calcio

Our collaboration with a local sports team stems from our strong ties to the Prosecco hills and the values of sport that have always been part of who we are.

Projects of the Heart

Thanks to this effort, an essential free mobility service for vulnerable individuals will be guaranteed also in Conegliano. With this contribution, we want to reaffirm our commitment to the area in which we live and work and the local residents.

FAI

Serena Wines 1881 is a Corporate Golden Donor of FAI - the Italian Fund for the Environment: this decision is aligned with our own values and supports the Fund’s work to safeguard and promote the territory.

TEDxConegliano

Serena Wines 1881 was a sponsor partner of the first TEDx event held in Conegliano. The event, which focused on the theme of “Heritage”, provided an invaluable chance to showcase our dedication to cultural heritage and our strong bond with the local community. This synergy will continue with the 2025 edition, focusing on the theme of “Invisibility”.

Raduno Alpini Triveneto 2025

Serena Wines 1881 proudly sponsors the 2025 Triveneto Alpini Reunion: a chance to celebrate our passion for the area of Conegliano, Giorgio Serena’s past service as a member of Italy’s elite mountain troops or “Alpini”, but most of all to celebrate the 100th anniversary of the local section of the National Alpini Association

We believe in culture and social engagement

A community shares its story, defines itself, and changes through cultural and social initiatives. This is why we support projects that shine a light on our region, spark curiosity, open up dialogue, and make a real difference for those who need it most.