Pietro Serena starts up a business selling wine in wooden barrels to the mountainous region of Cadore. This moment marked the start of the entrepreneurial activity of the Serena family in its first location in Cornuda, in the province of Treviso.

After a period of growth, at which time the company had relocated to Crocetta Trevigiana, Luciano Serena (the son of Pietro) continued the business set up by his father and founded a distillery for the production of grappa.

Luciano’s sons - Lino, Corrado, and Adolfo - continued the tradition of wine sold by the litre, and also began to offer wine sold in demijohns. In 1967, Adolfo Serena moved the company to Susegana, introducing a small yet significant step forward, with a bottling plant.

The company continues to grow and reaches its fourth generation. Gerardo and Giorgio Serena joined the company and recognised the need for innovation in the wine market: in 1987, they started selling kegged wine, which proved to be ideal for the emerging catering and hospitality scene. This moment marked a further change for the company which, in the same year, adopted its current trade name: Serena. In the 1990s, the Serena brothers installed a cutting-edge kegging facility, establishing the company as a leader in the industry.

In 2003, the new winery was opened in Conegliano, the heartland of the Prosecco region. Following this, in 2005, the company acquired a Champagne house, which paved the way for establishing the brand Champagne De Vilmont. At this time, the company was also joined by Gerardo’s daughter Chiara, and by Giorgio’s son Luca, who joined in 2004 after graduating in economics, taking charge of the foreign markets division.

In 2021, we celebrated our “first” 140 years. In all this time, we have worked hard to shape our identity amidst the hills of the Prosecco region, pursuing a family tradition of passion, dedication, and vision. The same year saw the launch of a range of bottled wines bearing the label Serena 1881, which embodied all the fundamental values of the company. Important investments were also made in Keg-filling machinery designed for single-use (one-way) kegs, for the delivery of wine to overseas markets.

We believe in a future where innovation and respect for the environment go hand in hand. That’s why we make investments in sustainable solutions that reduce our carbon footprint while maintaining the quality of our wine. Customers are at the centre of everything we do: we listen carefully and respond flexibly to every request: it is this vision that has allowed us to become a benchmark in the market for our reliability, innovation, and responsible approach.

We have an ambitious outlook for the years ahead! We will continue to expand on international markets, consolidating our core business: bottled sparkling wines and kegged wines. In addition to this, we are expanding our warehouse to optimise the storage of our finished product and evaluate new ranges of alcohol-free and low-alcohol wines to tap into new market trends.