Serena Wines is the main title sponsor at the International Tennis Championships

Serena Wines takes the field, this time on clay, with the Main Title Sponsor #SERENAWINES1881TENNISCUP 2022 jersey. The company has been supporting various teams in different disciplines for several years. These include TVB Basket and Benetton Rugby, Prosecco DOC Imoco Volley and Hockey Cortina, Triestina and Cesena soccer, without forgetting about the support for various tennis tournaments and various Italian and non-Italian tennis clubs.

“I am particularly proud to be able to give the name to the international tournaments that will be held on the fields of Eurosporting Cordenons, in Friuli Venezia Giulia – says Luca Serena, today at the helm of Serena Wines 1881, as the fifth generation of a 141 year old family business – Sport embodies very important universal values, such as the spirit of sacrifice and determination to achieve the goals, shared by our family and our company”

It will be two weeks of great tennis, the organizers assure that among the members, they boast prominent names both in the ranks of the ITF World Tennis Tour W60, the International Women’s Tournament that will be played from 24 July to 30 July, and among those of the ATP Challenger 80 – Men’s International Tournament which will take place from July 31st to August 7th. Both tournaments are also supported by the Municipality of Cordenons and the Friuli Venezia Giulia Region.

“The world of sport has always fascinated me: tennis has been my great passion since I was a child, and for this reason our sponsorship acquires ever greater value and importance, as demonstrated by the role of main title sponsor in this edition of the International Tennis Championships in Cordenons. This year we have broadened our horizons with new projects, including that related to Paralympic sport. We have in fact started a collaboration with Obiettivo3, a project to bring disabled people closer to sports, founded by Alex Zanardi – concludes Luca Serena – to which we have dedicated two special edition bottles, which will also be the prize for the winners of the tournaments.