On Tuesday 15th June the new Serena 1881 line was finally presented!
A precious line, with hints of history and tradition, that embodies the values of the Serena family
Perfumes that are contaminated by the dynamism of decisive and determined characters, those of people who know exactly what they want, those to whom the brand’s communication addresses directly.
For this important project, born in the year of the 140th anniversary of the company’s foundation, Serena Wines 1881 collaborates with the Academy of Fine Arts and invited its more promising students to take part in a competion: an ambitious project to design a bottle that narrates history and values.
An important project therefore assigned to young people, in whom the Serena Family has always believed and invested, by promoting this type of cooperation.
Among the counters of the Academy, among the various proposals, one idea stands out among the others … a bottle with delicate lines, in which the year of foundation binds together the five generations, represented by a spiral composed of five lines, with the name Serena .
A bottle therefore with an identity, an important origin and a story to tell, that of a journey made of family tradition, and enriched with values and choices.
Serena 1881: a world of emotions, for those who choose !!