Again this year Serena Wines 1881 will be the main sponsor, together with Acqua Dolomia, of the international ATP men’s and ITF women’s tournaments in Friuli Venezia Giulia, from 23 August to 6 September.
It is a great pride for Serena Wines 1881 to combine our brand with an event of this importance – says Luca Serena, general manager of Serena Wines 1881 – A tournament that marks a moment of restart for the world of sport in the slow search for a return to normality between a thousand constraints.
For years, Vinicola Serena has chosen to be alongside companies and projects aimed at promoting and supporting sports. And the Internationals of Friuli Venezia Giulia represent this type of reality, called to bring to our territory the spectacle of great tennis and the best tennis players in the world. I am very attached to the world of tennis, having practiced it since I was 12 and still managing to dedicate time and passion to it today. That same passion that we put into our company and into the products that Serena Wines 1881 offers to the market.
And it is for this reason that during the ATP Challenger 100 we decided to launch the new Costaross line, which we will present on 3 September. In the meantime, a big good luck to all the athletes who will return to tread the fields and spin the rackets, letting the sound of the ball and rackets echo in the air.