Prosecco DOC, high quality sparkling wine, will be the sponsor and protagonist of the Ski World Championships, which will be held in Cortina d’Ampezzo in February 2021.
The glamorous location of the splendid Belluno Dolomites will host the Ski World Championships for two weeks. Sports competitions and more: Cortina will be the cradle of cultural and food and wine events, with a participation of thousands of people from all over the world and Prosecco Doc will be the perfect match to enhance every single moment linked to this great event.
Official sparkling wine of Cortina 2021, Prosecco DOC, for the occasion, is presented in a special guise, a Limited Edition bottle, produced exclusively by Serena Wines 1881, best reflecting the mood of the Alpine Ski World Championships: love for sport, passion for the mountains and enhancement of the Italian tradition.
Meanwhile, the engines are warming up for the Ski World Cup final that will take place in Cortina from 18 to 22 March 2020.
Serena Wines 1881 has always been a passionate supporter of competitive sports at different levels. “The commitment to sport is part of the history of our family, just as the commitment to quality is a value that has always distinguished our company. Hence the enthusiasm with which we wanted to support an important event such as Cortina 2021, also highlighting the excellence of Made in Italy “, said Giorgio Serena, President of Serena Wines 1881.
Already since 2007, the year of the last Italian league victory, Serena Wines 1881 is also a sponsor of Hockey Cortina, the historic Italian ice hockey team, with a long collection of great successes. The passion for sport and the link with the city of Cortina therefore represent a sparkling union, already consolidated for the Company of Conegliano.