From the Alps to Prosecco, this is the story of Ross, the funky deer that appears on the new labels of the line.

An out-of-the-box restyling for a range of sparkling wines, where the styles of the funky deer will attract the attention and curiosity of many.

From the Cansiglio plain, attracted by the fame of the hills of Conegliano and Valdobbiadene, a new Unesco heritage site, the young Ross leaves for a solo journey.

Attracted by the scents of prosecco in production at Serena Wines 1881, Ross tastes a sip and loses his head, thus deciding to look for a new home nearby. It will be right in the town of Costa, near Conegliano, where Ross will build his new den, to live a new life made of different moments and looks.

Follow his journey on social media on and discover all the gadgets of the new hipster line.

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