As part of the events to celebrate 140 years of activity, Serena Wines 1881 pushes the accelerator of promotion with a series of initiatives that link together the world of food and wine, sports sponsorships and communication on TV.
The company has always been close to the world of sport with support for various disciplines. This year in view of the next autumn season, Serena Wines has extended her collaborations by taking on the role of sponsor of Cesena calcio – currently in Serie C.
By virtue of this agreement, it has also been involved in a series of interesting formats launched by the Expì group. ”Among these, the Beach4Eat, which has just ended, with stops on the beaches of the Riviera Romagnola. In addition to these Serena Wines 1881 was involved in two other successful formats „Pizza Challenge“ and „Cooking Academy“ with chef Cristina Lunardini called to present original recipes designed to be combined with the wines of the new Serena 1881 line.